Maximise Your Alumni Potential

ACTIVE has solutions which will help you to maximise your engagment with your Alumni members. ACTIVE Alumni Profiler Online provides detailed alumni analysis, adding value to your existing CRM package.

If any of the items below are of interest please contact us, using the details below, to discuss ACTIVE Alumni Profiler Online further.

Do you know where your Alumni live?

• Map your Alumni
• Examine population concentrations, across graduation years and course types
• Identify the types of event which people could attend
• Identify where to hold events to increase event attendance

Do you know which Alumni are more likely donate money?

• Profile the lifestyles and life stages of your Alumni members
• Understand from their lifestyle backgrounds who would be likely to donate
• Match their lifestyle and interests to approaches to fundraising (funds for an energy research project, new building, scholarships, etc.)
• Target these groups efficiently.

Do you want to engage with Alumni who don't traditionally participate?

• Understand the profile of your inactive Alumni
• Design events and communications to match their profiles
• Explore opportunities to encourage event and donation participation
• Open up new sources of income

Are your marketing campaigns effective?

• Explore the most appropriate methods of communication
• Engage with Alumni using a more personalised approach
• Increase returns on your marketing investment

Do you want to increase effectiveness whilst reducing communication costs?

• Reduce wastage by removing erroneous Alumni records from campaigns
• Data cleansing removes bereaved members and those who have moved address
• Target your marketing efforts

For further information click here.