Membership Management Online^TM (MMO) provides a platform for the effective recruitment, retention and engagement of Foundation Trust members. MMO was launched in June 2007 and is proven to be the leading platform for the management of Foundation Trust members. MMO V2 was launched in July 2008.

Three new clients were announced in July: Worcester Acute Hospitals NHS Trust; East Kent Hospitals NHS Trust; Sheffield Children's Hospital NHS Foundation Trust.

Foundation Trust governance - From good to great - the governance piece in the FT jigsaw - ACTIVE is exhibiting at the 2-day Foundation Trust Network (FTN) conference held on 9th and 10th September 2008 and is are proud to be sponsoring the Conference Dinner held on the night of 9th. This FTN two-day conference in Leeds will provide guidance on best practice for governance and accountability to the FT membership.

MMO Details

MMO has been designed to support Foundation Trusts throughout the entire membership lifecycle. A Virtual Tour of the MMO service is available here.

Through our sophisticated Internet service, MMO automates these important tasks:

• Address management
• Targeting to achieve diversity
• Performance reporting

Modules address these key phases of membership:

1. Recruitment - Pinpoint campaigns to achieve volume and diversity targets

2. Retention - Communicate efficiently and record feedback. Address verification and member suppression

3. Participation - Focus on the special interests of members

4. Measurement - Follow your performance against your annual plan and Monitor standards

Crucially, MMO is underpinned by a scalable set of support services to provide exactly the right level of assistance and backup to each individual Trust, depending on the level of your internal resource allocated to membership management.