Education Sector
Industry Overview
Student Recruitment, Retention, Alumni Relations, Fundraising and Employer Engagement are five key areas in which ACTIVE has solutions to help Further and Higher Education institutions and Independent Schools.
Increasingly colleges, universities and schools are facing tough competition to recruit students and widen participation.
ACTIVE hosted an Education Seminar and run 6-monthly usergroups to highlight best practice across Higher and Further Education in the use of geographic information, to address the key issues the sector faces.
How ACTIVE is used
Educational establishments use our ACTIVE TSM product to better understand the citizens they serve, plan their curriculum, target demand, and monitor impacts of policy change and marketing campaigns over time on student recruitment, retention and achievement.
ACTIVE work with education institutions and funding bodies, providing them with a sound statistical and geographic evidence-base upon which to make key strategic and operational decisions. All of which helps increase income and reduce costs.
In addition to TSM, ACTIVE also provides the free-to-use web-based ACTIVE Education Profiler Online tool for practitioners to start using the concepts of demographic and mapping information, for better decision making and awareness of the profile of the area that they serve.
Further Education (FE)
ACTIVE's Services provide colleges with intelligence to support operational and strategic planning and targeting of potential learners through geographic analysis.
Our experienced education planning experts work with colleges to maximise income through
Higher Education (HE)
With strong links to our work with FE, ACTIVE works with Universities to provide detailed planning intelligence to:
ACTIVE also works with Alumni development teams to increase event participation and income through donations in a cost-effective and targeted manner.
Independent Schools
Ensuring schools target their marketing to citizens who are more likely to enrol ensures that marketing budget is spent in the most effective manner.Independent schools work with ACTIVE to ensure they understand their core markets and target their marketing accordingly.
Products
Case Studies
Click the image below to review this Case Study and discover how ACTIVE helped Greenwich Community College plan a successful marketing and curriculum strategy by providing sophisticated population and lifestyle analysis, targeting prospective students for their new Centre.
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