ACTIVE Product Family

Best-of-Breed Products and GIS

ACTIVE has been used across a wide range of sectors since 1994. We have best-of-breed GIS products and sector-specific products, developed through working closely with our customers who demand functionality excellence and product ease-of-use.

ACTIVE supplies web or desktop software to 120 educational establishments, 50 NHS trusts, 90% of the UK and Republic of Ireland Ambulance Services and over 17 Fire & Rescue Services. Our software is extremely easy to use and is faster and more intuitive to use than traditional GIS and analysis tools.

Examples Usage

Our solutions are used by our customers to make better use of expensive resources, for example:

• Use targeted marketing to reduce print and postage costs.
• Assist in identifying prospective students for recruitment of students to universities, colleges and public schools.
• Increase event attendance, participation and fundraising.
• The Fire Service prioritise requests from the public to perform fire checks at their homes based on incident patterns and the risk profile of the household.
• The Ambulance Service plan the deployment of ambulances to their optimum standby locations, based on the historical pattern of incidents and road travel times.

Driving Improvements in your Business Processes

ACTIVE will enable you to:

• Visually understand the sociodemographics and lifestyles of people you are marketing your services to - viewable for your local population, country or international levels.
• Merge your CRM and transactional data with the sociodemographic and geographical data - view this layering of days on maps, charts and reports.
• Identify hotspots of activity - drill-down and evaluate the data, viewing information down to your transactional level.
• Understand how to engage your target population better - learn of trends and patterns without having to do lengthy, expensive and manual market analysis activities.
• Gain buy-in with your internal and external stakeholders - present them with information in a format they understand rather than volumes of data.

Excellent ROI

Our solutions offer an excellent return of investment for all organisations, with ROI payback usually achieved in a couple of months. Deployment is very easy and we also have consultant and solution offerings for organisations who require analysis to be performed but do not have in-house teams.

We hold sector-specific user group workshops twice a year for each sector. Our customers value the sharing of best practice amongst our user community - mainly through user presentations which also cover the impact of the deductions that evidence-based planning has been able to contribute to their organisation.