Open Spaces, Leisure & Tourism
How ACTIVE is used
ACTIVE and PMP (one of the world's largest management consultancies specialising in sport, leisure and culture) have developed a range of services covering the all-important consultation, auditing and analysis elements of Play Strategy production.
We have designed a portfolio of consultancy products for our clients to select from to assist in the development of a Play Strategy in their areas.
These consultancy services include:
Products
How you can engage us
Contact us here.
Case Studies
Leeds City Council - Planning improvements in leisure services membership and service take up
Working in conjunction with one of our partners - PMP Consulting, ACTIVE undertook geographic analysis of the holders of membership cards for Leeds City Council. The objective was to determine the spread of members, how they reflect the preferred target groups for membership (financially disadvantaged, older people, students, etc), and the patterns of the members' use of the various facilities the Council provides.
Temporal variation in use patterns was also explored to reveal which members used which facilities by time of day and day of week, and how this use pattern related to their place of work or study and their home location.
The analysis fed into a strategic planning process for the development of leisure services in Leeds, supporting the case for service relocation and defining a membership recruitment programme.